Zero To Traction

Are you posting daily on LinkedIn, convinced that consistency is the holy grail of engagement? What if I told you that daily posting could actually backfire? Yes, you heard that right. While many marketers preach the gospel of ‘more is better,’ cranking out endless posts can drown your message and frustrate your audience. Let’s dive…

As someone who’s spent the last decade dissecting SaaS growth patterns and scaling companies from seed to exit, I thought I’d seen every variation of the software playbook. Then I stumbled across something that made me completely rethink my approach to AI company growth. It happened during one of my regular competitor research sessions –…

Let’s be honest – most brands run from criticism on Reddit like it’s radioactive. They either ignore negative comments, delete them when possible, or respond with corporate-speak that makes everything worse. This fear-based approach is killing your brand’s potential on one of the internet’s most influential platforms. Reddit users can smell insincerity from a mile…

The SEO tools market is brutally competitive. With established giants like SEMrush, Ahrefs, and Moz commanding significant market share, launching a new player might seem like professional suicide. Yet, as a marketing specialist who’s spent the last decade scaling B2B SaaS companies, I see tremendous opportunity for specialized platforms that understand their niche deeply. When…

Have you noticed how everyone focuses on LinkedIn posts while neglecting the platform’s most powerful feature? While others obsess over content calendars and hashtags, savvy marketers are quietly generating leads, partnerships, and sales opportunities through direct messages. I’ve analyzed hundreds of outreach campaigns and discovered most LinkedIn users are leaving money on the table by…

Your fancy Twitter threads aren’t working. I know you’ve spent hours crafting them, only to watch them sink into the abyss with 3 likes—all from your coworkers who felt obligated. The truth? Most of your content is simply too long, too boring, or too self-focused to capture attention in today’s hyperfast social environment. But there’s…

Most marketers are completely blowing it on Reddit. They drop promotional links, get banned within minutes, and then declare “Reddit doesn’t work for marketing.” I’ve spent the last four years building six-figure businesses primarily through Reddit traffic, and I can tell you definitively: most marketers fail because they don’t understand Reddit’s fundamental nature. Let me…

You’re being ignored on LinkedIn, and your profile picture is likely the culprit. While you obsess over crafting the perfect post or sending strategic connection requests, that outdated, poorly-lit headshot is silently sabotaging your efforts before anyone even reads a word you’ve written. The harsh truth? LinkedIn users make snap judgments about your credibility, trustworthiness,…

The polished corporate video you spent $5,000 producing is getting destroyed by a marketer who filmed a 30-second clip on their phone in poor lighting. This isn’t an accident—it’s the new reality of social media engagement on X (formerly Twitter). While brands continue pouring resources into production-heavy content that looks “professional,” they’re missing what actually…

Most marketers are wasting thousands of dollars chasing after influencers with massive follower counts while completely missing the goldmine right in front of them: micro-influencers with seemingly “insignificant” audiences of 1,000-10,000 followers. The truth? These smaller creators consistently drive better ROI than their celebrity counterparts—often at a fraction of the cost. The Broken Influencer Marketing…