Zero To Traction

Last month, I was helping a B2B SaaS client prepare for a major product launch when I decided to ask ChatGPT about their company. What I discovered made my stomach drop. The AI described their flagship product with features from a competitor, attributed outdated information from three years ago, and somehow confused their pricing model…

As a fractional marketer, I spend my evenings hunting through directories, not for entertainment, but for hidden gems that make my strategist brain light up. Most SaaS platforms I encounter follow predictable patterns—yet another project management tool, another CRM variation, another “revolutionary” automation platform. But occasionally, I stumble upon something that stops me mid-scroll and…

After growing 12 SaaS products as a fractional marketer, I’ve learned that success isn’t about having unlimited budgets—it’s about smart strategy execution. Over the past five years, I’ve worked with everything from early-stage fintech startups to established HR platforms, each facing the same fundamental challenge: how to achieve sustainable growth with limited resources. The reality…

Are you posting daily on LinkedIn, convinced that consistency is the holy grail of engagement? What if I told you that daily posting could actually backfire? Yes, you heard that right. While many marketers preach the gospel of ‘more is better,’ cranking out endless posts can drown your message and frustrate your audience. Let’s dive…

As someone who’s spent the last decade dissecting SaaS growth patterns and scaling companies from seed to exit, I thought I’d seen every variation of the software playbook. Then I stumbled across something that made me completely rethink my approach to AI company growth. It happened during one of my regular competitor research sessions –…

Let’s be honest – most brands run from criticism on Reddit like it’s radioactive. They either ignore negative comments, delete them when possible, or respond with corporate-speak that makes everything worse. This fear-based approach is killing your brand’s potential on one of the internet’s most influential platforms. Reddit users can smell insincerity from a mile…

The SEO tools market is brutally competitive. With established giants like SEMrush, Ahrefs, and Moz commanding significant market share, launching a new player might seem like professional suicide. Yet, as a marketing specialist who’s spent the last decade scaling B2B SaaS companies, I see tremendous opportunity for specialized platforms that understand their niche deeply. When…

Have you noticed how everyone focuses on LinkedIn posts while neglecting the platform’s most powerful feature? While others obsess over content calendars and hashtags, savvy marketers are quietly generating leads, partnerships, and sales opportunities through direct messages. I’ve analyzed hundreds of outreach campaigns and discovered most LinkedIn users are leaving money on the table by…

Your fancy Twitter threads aren’t working. I know you’ve spent hours crafting them, only to watch them sink into the abyss with 3 likes—all from your coworkers who felt obligated. The truth? Most of your content is simply too long, too boring, or too self-focused to capture attention in today’s hyperfast social environment. But there’s…

Most marketers are completely blowing it on Reddit. They drop promotional links, get banned within minutes, and then declare “Reddit doesn’t work for marketing.” I’ve spent the last four years building six-figure businesses primarily through Reddit traffic, and I can tell you definitively: most marketers fail because they don’t understand Reddit’s fundamental nature. Let me…