Zero To Traction

Last week, while researching emerging SaaS tools for a client project, I stumbled across something that made me stop scrolling: an AI-powered resume platform called CraftedCV.io that promises to automate the entire resume optimization process. As someone who’s spent the last decade scaling SaaS companies, I couldn’t help but analyze this discovery through my marketer’s…

As someone who’s helped dozens of SaaS companies scale from startup to multi-million dollar valuations, I’m always on the lookout for innovative products that solve real pain points. Recently, I stumbled across a directory submission automation tool that immediately caught my attention – not just for what it does, but for the untapped marketing potential…

Are you tired of sending countless LinkedIn DMs and never getting a response? It’s frustrating, I know. You’re investing time, energy, and creativity into outreach, only to see crickets in return. But what if I told you there’s a way to flip the script and generate 500 leads in a single month? Let’s dive into…

I spend my days analyzing promising SaaS startups, diving deep into their positioning, pricing models, and growth potential. After fifteen years in marketing and scaling three different platforms past the million-dollar mark, I’ve developed a keen eye for what separates the winners from the also-rans in the competitive SaaS landscape. But last week, something stopped…

I spend my days analyzing SaaS products, hunting for the next breakthrough that could reshape how businesses operate. After reviewing hundreds of platforms across every conceivable vertical, I’ve developed a sixth sense for spotting genuine innovation. Last week, while deep-diving through a product directory, something stopped me dead in my tracks: an AI customer conversation…

I stumbled across Rafflr while browsing through a SaaS directory last month, and something immediately caught my attention. As someone who’s spent the better part of a decade helping B2B companies scale from startup to seven figures, I’ve developed a sixth sense for spotting products with untapped potential. Rafflr—a reverse raffle software platform—struck me as…

I spend my days analyzing SaaS products for growth potential, but when I stumbled across a crypto trading automation platform that actually solves real problems, it stopped me in my tracks. Most trading tools in this space are either overly complex bot farms or simplistic alert systems that leave traders hanging. What caught my attention…

Last month, I was helping a B2B SaaS client prepare for a major product launch when I decided to ask ChatGPT about their company. What I discovered made my stomach drop. The AI described their flagship product with features from a competitor, attributed outdated information from three years ago, and somehow confused their pricing model…

As a fractional marketer, I spend my evenings hunting through directories, not for entertainment, but for hidden gems that make my strategist brain light up. Most SaaS platforms I encounter follow predictable patterns—yet another project management tool, another CRM variation, another “revolutionary” automation platform. But occasionally, I stumble upon something that stops me mid-scroll and…

After growing 12 SaaS products as a fractional marketer, I’ve learned that success isn’t about having unlimited budgets—it’s about smart strategy execution. Over the past five years, I’ve worked with everything from early-stage fintech startups to established HR platforms, each facing the same fundamental challenge: how to achieve sustainable growth with limited resources. The reality…